THE POWERBEHIND THE TOUR
the gang behind the gang
Our partners
Urban Gang Tour runs on a network of media, education, creative, and safety partners. Each one owns a piece of the machine.
THE POWER BEHIND THE TOUR
Urban Gang Tour
Urban Gang Tour is an events company founded by Eugine Micah and Lucy Ogunde, powered by its own crew and close creative partners — including Hype Ola of The Experience Hub, Jeff Ashton of Ashton Sounds, and Esther Wambui Gakunju of Synapse Models. The tour operates as its own company with its own rights, and everything it captures airs nationally through Urban News, the Urban News show with reach of up to 8 million viewers. tour camera crews are on the ground at every stop.
8M+
POTENTIAL VIEWERS
EVERY STOP
BROADCAST ON URBAN NEWS
2 CREWS
GEORGE MORGAN · TONY LALLEZ
Urban Gang Tour
Vibes Studios
OFFICIAL VIDEOGRAPHY PARTNER
Every frame you see from the tour passes through Vibes. The Vibes Studios team captures every battle, every crowning, and every crowd eruption — ground footage that feeds Urban News and every social platform.
🎥 Official tour videography
@the_vibestudios
Vibes Studios
Synapse Models runway
Esther Wambui Gakunju
Synapse Models
MODELLING & PAGEANTRY PARTNER
The red carpet, the T shaped runway, and the Mrs/Miss of the Institution pageant are all directed by Synapse. Led by Esther Wambui Gakunju, Head of Modelling and Pageantry, Synapse runs all four runway sub categories and coaches student models from first walk to crowning.
👠 Esther Wambui Gakunju · Head
@synapsemodels
The Experience Hub
ENTERTAINMENT PARTNER
Hype sets, dancers, MCs, and crowd energy across the tour. Led by Hype Ola, Lead Hype, the Hub brings 5+ dancers and a 30 strong energy unit to every stop and turns any crowd into participants.
🔥 Hype Ola · Lead Hype
@theexperiencehubke_
The Experience Hub
The Experience Hub team
Moyo Response team
MOYO RESPONSE
SAFETY & FIRST AID PARTNER
On site emergency response and first aid coverage at every single event. If 1,000 students are jumping, Moyo is standing by.
@moyo_response
Tree planting with Delo Greens
DELO GREENS MOVEMENT
ENVIRONMENTAL PARTNER
Founded and led by CEO Justus (TAE), championing tree planting and environmental action with young audiences at every stop.
🌳 Trees planted at every school
🔊 ASHTON
ASHTON SOUNDS
STAGE & SOUND PARTNER
Professional stage and sound production for tour events, owned and headed by Jeff Ashton — the engine behind the rig at every stop.
T
TIBS COLLEGE
INSTITUTIONAL MEDIA PARTNER
Active sponsorship partner. TIBS journalism and media students join the tour as content creators through the TIBS Media Lab activation — real events, real portfolios. Eugine Micah is a TIBS Valedictorian, Class of 2024.
HB
HEWITT & BENNET
STRATEGIC BRAND PARTNER 2026
Hewitt and Bennet International College rides with the tour as Brand Ambassador partner, holding the education category presence across every 2026 stop.
There is a seat at this table.
Media houses, agencies, colleges, brands, and institutions.
Start a Partnership Conversation →
Urban Gang Tour
From Potential to Purpose
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