first 3 seconds — win or lose ↓
The Hook
The hook line
{{ hookLine }}
Open on black for 6 frames. One air-horn stab. SMASH CUT to a paint-covered student locking eyes with the lens — a human face in frame one out-retains any b-roll opener. No logo, no title card. The face is the hook.
CAMERA
Snap zoom toward the eyes + 2-frame shutter stutter on the air-horn. Cut on impact.
AUDIO
Sub-bass hit + air-horn stab against near-silence. Tension before the build.
WHY IT WORKS
"Wait your turn" is a line every student has heard. It self-casts the viewer in the first second — the strongest share + comment trigger in the pattern read below.
Storyboard
9 beats · 0:45 · 9:16 vertical
Voiceover
Lead host energy (Eugine Micah). Sheng-inflected, hyped but clear. ~55 words total.
{{ v.tc }}
{{ v.line }}
Music & Hype
Afro-house / amapiano log-drum spine with a gengetone switch-up. One reveal drop at 0:21.
{{ c.tc }}
{{ c.cue }}
Shot list — production quick-reference
| # | TC | SHOT SIZE | MOVE | ACTION | SOUND |
|---|---|---|---|---|---|
| {{ r.n }} | {{ r.tc }} | {{ r.size }} | {{ r.move }} | {{ r.action }} | {{ r.sound }} |
the last 3 seconds change per room ↓
Tailored end-card
Same 42 seconds. The final cut swaps the CTA, the spoken tag, and the on-screen action for the room you're playing to — so every export drives the right action, not just views.
SPOKEN TAG (VO 0:42)
"{{ activeAud.vo }}"
THE RIGHT ACTION — KPI
{{ activeAud.action }}
DISTRIBUTION
{{ activeAud.dist }}
Why this won
20 concepts scored across 5 axes (hook, shareability, watch-through, brand fit, action pull). The top 5 below were fused — the strongest beat from each became a section of {{ reelTitle }}.
{{ f.rank }}
{{ f.name }}
kept → {{ f.kept }}
{{ f.score }}
{{ reelTitle }}
the fused cut
96
/ 100 weighted
{{ a.k }}
{{ a.v }}
the pattern read it's built on ↓
{{ ins.title }}
{{ ins.body }}
Pattern read synthesised from 30-day viral behaviour of Kenyan & African Gen-Z creators (festival-of-colours edits, dance-challenge reels, reveal/watch-till-the-end formats, crowd-reaction stitches). Treat as a creative brief, not live platform metrics.
Brand look
PALETTE
#150E13 base
#C7238E magenta
#F5A623 orange
#FFF7FC cream
Dark base, magenta + orange accents only. Loud, high-contrast, festival-grade. Powder colour reads as the unofficial fifth colour.
TYPE
ANTON — TITLES
Permanent Marker — the human hand
Space Grotesk — body & UI · JetBrains Mono for timecodes & specs.
All on-screen text is ALL-CAPS Anton, punched in on the beat. Never more than 5 words on screen at once.
MOTION GRAMMAR
↯ Cut on the beat — no soft dissolves.
↯ Whip-pans + speed-ramps to transition.
↯ Handheld energy; locked-off only for the purpose beat.
↯ Logo always pops with overshoot + sparks.
↯ Crowd stays in frame — proof > polish.